We create evergreen campaigns that create predictable and scalable results.
Our campaigns use Facebook/Google Ads to drive traffic to a landing page with a strong value proposition. Usually that involves collecting an email or connecting via chat bot, in exchange for something of value. Once we have a way to communicate with this person, we follow up with a series of messages that build trust and encourage them to take another desired action.
We find out where your future customers are hanging out online and show them ads that are related to your service that either offer to help to solve a problem they are having.
The goal here is not always to sell your service, often it is to just get your target market to leave their passive environment (ex. scrolling through Facebook aimlessly) and enter your landing page where you have their full attention.
Landing pages are developed for campaigns for two main reasons.
1) All content is controlled and developed to encourage the visitor to take the one desired action on the page
2) There are no distractions, without a menu or additional links, the visitor is focuses on consuming the information in the order you present it and then only need to decide if they want to continue on or close the web page.
Content is developed in the shortest way possible to still convey enough information that the visitor fully understands the value they will be receiving by taking the next step.
You can take a look at our chatbot marketing landing page here.
This is where the magic happens. With chatbots, it is possible to create and automate the trust building experience of talking to a real person. By creating message sequences that involve simple inputs from the user and custom responses based on those inputs you can provide helpful conversations 24/7.
To test drive drive our chatbot click here.
Sound good? Continue on to learn about Content Marketing